No more Apple hipster crap, please, I'm begging you. I'm watching a good football game where the Browns are holding their own against the Seahawks and during a break they ran an iPhone i4s commercial. They were showing off the new personal assistant application and all it can do. It's neat, no doubt. It uses a combination of GPS and calendar type reminders to see where you are and play the reminder at the appropriate time. Like I said, neat.
Then Mr. Smooth says "Play some Coltrane" and my hipster alarm went off. I'm just sick of the whole iLife sales pitch, like our lives would be just perfect if we all had Apple products. They hit you with that innocuous Indy b side music and show you how their product will do everything for you if you'll just join the cult. And I get that doing that is their hook, showing you technology you didn't know you needed. It's just that I'm tired of being sold something that is unachievable.
No device is ever going to fulfill your needs the way Apple says they will. We'll never be the hip, multicultural, thick eyeglass frames, wild haired but totally conformist culture they are selling. Most of us cannot achieve the white teeth raucous laughter the people in those commercials enjoy while bopping along with white ear buds in place.
I know every company does these things but Apple has a snobby attitude when inviting you into the cult. Yeah, they're hipper than the PC users, just ask them.
Back to the whole Coltrane thing. I think they picked John Coltrane because there isn't anything controversial about a jazz musician who has been deceased for forty years and it's hip to listen to jazz. If they had picked someone contemporary the company risks dating themselves, they risk alienating themselves from the music snobs who look down upon everything and they risk an association with someone outside their control, someone who can get into a car wreck tonight or OD tomorrow. Let's face it, Apple isn't in the business of taking risks. That would be too edgy.
46 minutes ago